What Kind Of Media Institution Might Distribute My Media Product And Why.

The media institution that I have decided might publish my magazine is IPC Media. They publish similar magazines to mine like NME. They also publish newspapers and Loaded, which is a man magazine. It also does women's magazines such as Now magazine and Look.

"It is one of the United Kingdom's leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year." - Wikipedia.

My magazine would be distributed in mainstream shops such as WHSmiths and in supermarkets such as Tesco and Morrisons because these are the kind of places my target audience would go to. It would also be avaliable on subscription.

I feel as if there is a gap in the market for my genre of magazine because most music magazines just focus on music and not other topics relating to music such as fashion which my magazine does.